Available for Projects
Hello 👋

I'm Muhammad
Yaqoob

a |

A freelance email copywriter specializing in high-converting email copy for e-commerce, fashion & restaurant brands. I turn subscriber lists into revenue engines — with strategy, psychology, and words that sell.

2+
Years Writing
50+
Emails Crafted
4
Industries
100%
Client Satisfaction
📧 Email Campaigns
🛒 Cart Recovery
💧 Drip Sequences
CTA BUTTON → 1 42% Open Rate 31% Click Rate Cart Recovery
Email Copywriting
Welcome Sequences
Cart Recovery
Drip Flows
Brand Voice
E-Commerce
Fashion Brands
Restaurants
Email Copywriting
Welcome Sequences
Cart Recovery
Drip Flows
Brand Voice
E-Commerce
Fashion Brands
Restaurants
SEND →
2+ Years Freelance Experience
About Me

I Don't Just Write Emails.
I Build Revenue.

With over 2 years of freelance experience, I specialize in crafting email copy that doesn't just look good — it converts. My Commerce background combined with consumer psychology makes every email a strategic asset.

I've worked across e-commerce, fashion, food & restaurant brands — understanding that each industry speaks its own language. My job is to speak yours, louder and clearer than anyone else in your subscriber's inbox.

  • Specialist in e-commerce, fashion & restaurant email copy
  • Every email starts with strategy — not just writing
  • Fluent in English, Urdu & Punjabi
  • B.Com graduate with a sharp commercial mindset
  • Consistently outperforms industry benchmarks
Location
Karachi, Pakistan
Education
B.Com — Commerce
Languages
EN · UR · PA
Status
● Open for Projects
Work With Me →
Skills

Copywriting Skills & Tools

Copywriting Skills
Email Copywriting98%
Persuasive Writing95%
Brand Voice Development90%
Consumer Psychology88%
Content Strategy85%
Tools & Platforms
Klaviyo90%
Mailchimp88%
Google Docs / Notion95%
A/B Testing80%
Segmentation & Automation82%
Services

Inspiring Results,
One Email at a Time

Every service is built around one goal — turning your email list into a consistent, scalable revenue stream.

01
Email Campaigns
Promotional and seasonal emails crafted to drive clicks, conversions, and repeat purchases — sales-focused without being spammy.
PromotionalSeasonalFlash Sales
02
Welcome Sequences
A 3–7 email welcome flow that introduces your brand, builds trust, and primes new subscribers to make their first purchase fast.
3–7 EmailsBrand StoryOnboarding
03
Abandoned Cart Emails
Psychology-driven cart recovery sequences that bring hesitant buyers back. Urgency, social proof, and objection handling — in 3 emails.
3-Email SeriesUrgencyRecovery
04
Drip Sequences
Automated nurture flows that educate, engage, and convert subscribers over time — working for you on full autopilot.
AutomationLead NurtureWarming
05
Brand Voice Development
A custom tone & voice guide so every email feels unmistakably yours — consistent, compelling, and clear across every send.
Tone GuideVoice & StyleTemplates
06
Persuasive Copywriting
From subject lines to CTAs — every word chosen with intent. Sharp, punchy, conversion-focused copy for every email touchpoint.
Subject LinesCTAsBody Copy
Background

Education &
Experience

My journey from Commerce graduate to freelance email copywriter — built on strategy, learning, and results.

Education
2018 – 2022
Bachelor of Commerce (B.Com)
University of Karachi
Studied business, economics, and marketing fundamentals — built the commercial thinking that underpins every email I write.
2022 – 2023
Copywriting & Email Marketing
Self-Study & Online Courses
Deep-dived into persuasion psychology, email frameworks (AIDA, PAS, BAB), and platform-specific best practices for Klaviyo and Mailchimp.
Ongoing
Consumer Psychology & Conversion
Continuous Learning
Constantly studying what makes people buy — behavioral triggers, inbox psychology, and performance data across e-commerce niches.
Experience
2023 – Present
Freelance Email Copywriter
Self-Employed · Karachi, Pakistan
Writing high-converting email copy for e-commerce, fashion, and restaurant brands globally. Specializing in welcome sequences, cart recovery, and promotional campaigns that consistently outperform benchmarks.
2022 – 2023
Email Marketing Assistant
Freelance Clients · Remote
Supported email marketing operations for small DTC brands — writing copy, setting up flows in Klaviyo, and analyzing open rates and click-through performance.
2021 – 2022
Content & Copy Writer
Local Businesses · Karachi
Started with local restaurant and retail clients — writing marketing copy, social captions, and promotional emails that built the foundation of my copywriting voice.
Portfolio

Transforming Ideas into
Exceptional Copy

Real email samples. Real results. Every word written to convert.

Subject: You made the right choice ✓ CLAIM OFFER →
E-Commerce · Welcome Series
The "You Made the Right Choice" Sequence
A 5-email welcome flow for a skincare DTC brand — brand story, social proof, education, and a time-sensitive first-purchase offer built to convert in 7 days.
↑ 42% open rate on Email #1 · 18% first-purchase rate in 7 days
Subject: Friday Night Is Sorted 🍽️ RESERVE TABLE →
Restaurant · Promotional
"Friday Night Is Sorted" Campaign
A single-email weekend promo for a Karachi restaurant — casual tone, mouth-watering descriptions, clear reservation CTA. Zero fluff, pure urgency.
↑ 31% CTR · Restaurant bookings doubled that Friday evening
Subject: It's still yours… for now ⏰ ONLY 2 LEFT! COMPLETE ORDER →
Fashion · Abandoned Cart
The "It's Still Yours" Recovery Series
A 3-email cart abandonment flow: gentle reminder → objection handling → scarcity close. Each email has a distinct voice and CTA strategy.
↑ 27% cart recovery rate · 2× the industry average
Subject: Your order is on its way! 📦 +50 POINTS REFER A FRIEND →
E-Commerce · Drip Sequence
Post-Purchase Loyalty Nurture Flow
A 7-email post-purchase sequence — unboxing excitement, usage tips, community invite, referral ask, and a perfectly timed reorder nudge.
↑ 23% repeat purchase rate within 60 days of first order
Testimonials

What Clients Say

★★★★★
"

Muhammad transformed our email game completely. Our welcome sequence now converts at 18% — numbers we'd never seen before. He understood our brand voice immediately.

SA
Sarah A.
Founder · Skincare Brand, UAE
★★★★★
"

The cart recovery emails recovered nearly 30% of abandoned carts in the first month. The ROI was insane. Will absolutely work with him again on our next campaign.

KM
Khalid M.
E-Commerce Owner · Fashion, UK
★★★★★
"

I was skeptical about email marketing for our restaurant. Muhammad changed my mind. The Friday promo he wrote sold out our weekend tables within hours of sending.

FR
Fatima R.
Restaurant Owner · Karachi, PK

Elevate Your Brand
With Better Emails

Whether you need a full sequence or a single campaign — I'm ready to make your email list earn its keep.

Get in Touch

Let's Work
Together

Ready to scale your emails? Drop me a message — I reply within 24 hours.

Subject: Let's work together SEND → 24h ✓ Got it! Reply within 24h